Case Studies

From Stuck at $80K to a $1.5M Powerhouse

How I Helped Eric Cogorno Scale, Monetize and Automate His Business

 

 Client: Eric Cogorno – Performance Golf Coach & Online Brand Builder

Service: Insight → Implementation → Income

$1.5M
revenue
3-5M
monthly video views
500K
engaged subscribers

Meet Eric Cogorno

For nearly two decades, Eric Cogorno built a reputation as a premier Performance Golf Coach. With over 20,000 in-person lessons, he had perfected the art and science of golf instruction, helping players at all levels achieve significant breakthroughs.

In 2017, he took his expertise online. His clear, no-BS coaching style quickly attracted millions of views, but turning that attention into a scalable, thriving business was another challenge altogether.

“I knew I had something special. People were watching, but I wasn’t leveraging my brand’s full potential. I was stuck in the time-for-money trade-off.”

The Challenge:

Trapped in the ‘Time-for-Money’ Model

Eric’s brand was growing, but the business side wasn’t keeping up.

Scaling Bottleneck

His revenue was tied to 1:1 coaching. More demand meant less availability, not more profit.

Content Without Monetization

Millions of views weren’t translating into a predictable income stream.

Lack of Systems

He was juggling content creation, coaching, and operations with no structured path to scale.

The Solution:

A Strategy to Scale, Monetize, and Automate

 

This is where I stepped in. Together, we built a scalable business framework that turned Eric’s expertise into a multi-million-dollar online coaching platform.

🗸 Monetization Model

We shifted from 1:1 coaching to scalable digital programs and premium online coaching offers.

🗸 Content Strategy

Instead of just posting, we built a content system that converts viewers into paying clients.

🗸 Pricing & Demand Management

By leveraging audience growth, we positioned Eric to charge premium rates while freeing up his time.

🗸 Team Growth & Systems

From DIY to a structured team handling production, marketing, and client management.

The Results:

Skyrocketing Growth & Business Reinvention

Within months, Eric saw a massive shift.

From $80K to $1.5M+ in annual revenue
500K+ subscribers, 3-5M monthly video views
Coaching rates jumped from $120 to $1,500 for 4 hours
A scalable system that runs beyond just Eric’s time

Eric’s Advice to Others

 

Eric credits his success to a combination of clarity, discipline, and long-term thinking:

🗸Success in golf and business requires a structured improvement plan—consistency is key.

🗸Vision without execution is meaningless—break big goals into daily habits.

🗸The first 100 videos (or pieces of content) will be bad, but improvement comes through iteration.

🗸Branding is essential—your audience needs to perceive you as an expert before they trust you.

🗸Model successful people—implement best practices instead of reinventing the wheel. 

🗸Think long-term—shift from short-term income to building a business that compounds over time.

"If you’re serious about building an online brand, 10Xing your income, and creating a business that doesn’t trap you, you need a strategy. And you need the right team to make it happen.
That’s exactly what working with Mary did for me.”

 

 

Want to scale your business like Eric?

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